LACOSTE launched in 1933 has rapidly developed from the initial date of knitted apparel to the different product lines - sportswear,sports shoes,leather goods,watches,glasses,of course,fragrance products takes the first place. The first bottle of Lacoste Pour Homme born in 1968 together with new members Booster,Junior,Millennium edition Lacoste 2000 and Lacoste for women perfume, have been much of supported by the people who love sports.The elegant fresh fragrance with a clear concise outside the packing box make this brand be in respect of the status of scheduled evergreen long among the perfume industry. Lacoste glorious historyIn 1927, Rene LACOSTE together with his musteteers won the Davis Cup from the hands of American and successfully defended the following year.Thus his name was included in tennis annals. Lacoste won the three-time French Open champion. This surprising man was born on July 2,1904,died October 12,1996.The beauty name of Lacoste makes a figure in tennis in 1927. Locaste are always talking about the how it eventually become the world's well-known brands for the crowds : the American press nicknamed me crocodile is due to Davis Cup that year,I bet with the national team captain. As long as I was able to win in a crucial game. I was promised to given a crocrodile bag.This nickname that loved by American audience reflects the spirit of perseverance at the stadum. My friend Robert George embroidered crocodile logo on the clothes on my game. In 1933,Rene Lacosate together with the president of the largest knitting enterprise in france founded the company. The company's main production is knit shirts with a crocodile logo that Rene Lasoste designed for himself as well as other suitable tennis,golf ,sailing shirts.In 1933 ,the company published the first catalog details including a variety of products listed above.Lacoste is the first brand that makes the trade mark outside the clothing. This is followed by the major brands.The first white
Lacoste polo shirt immediately led to a revolution, replacing the traditional long-sleeved wool shirt worn by the tennis player. This shirt was slightly shorter than other types.Rigid collar and short-sleeved polo shirt adopts lightweight texture as well as small plain weave cotton blanket on one side as the fabric . Its wearing comfort, the advantage of solid wear-resistant so far has been made Lacoste unique brand.After Lacoste retied from tennis, the Lacoste polo shirt production and sales begin to enter the commissioned sewing processing, including embroidering the crocodiles on the left chest, there is very rare people who enbroiders signs at that time. The reputation of Lacoste makes his
polo shirt rapidly popularize especially in the United States.In 1950s,
Lacoste polo shirts adopted the colors of golf shirt.These polos, especially the shirts with longer lap make the athletes feel more comfortable and are more popular.The US manufacturer of licensing David Christopper also produces knitted mesh shirt color. Lacoste tour at the original and creative color.The late 1960s, in order to enhance the production output , Kristol easy care the company, can-lun brand polyester double yarn weaving, color closely follow the fashion, and sometimes even a bit whimsical, like an old dress fade effect. Alligator shirt seems to have become a sports and leisure wear of the fixed styles. In 1970s,
Lacoste polo shirts are more and more universal prevalence in men,teenagers and children. Lacoste is a sign of good quality, the Lacoste logo is the symbol of status.The way of wearing is different: lap drag out;eract an open rib collar;button fashten;female companion may also wear clothing for men.
Lacoste polo shirts are mainly style of middle-class in the closet which is also the common word of tennis shirt and polo shirts. The good market sell of Lacoste polo shirts gives birth to more and more mimic which eventually damaged the lacoste brand.More ironic thing is that some imitation put lacoste logo upside down making a died crocodile. In recent years,the management rights of Lacoste transfered in various companies.,license holders are working to put it back to the origigal position.Now,well-made cotton mesh
polo shirt has a good market. Through the sixty years and almost being destroyed ,the lacoste return to the water .Lacoste clothes include man's clothing,women's clothing and children's series,practical and popular.It shows the young blood and charm of fashion with its exquisite selection of fabrics, changing colors and varied style ,at the same time,it more fully manifests your identity and status. In style,Lacoste introduced a variety of styles and subject series. It includes club and casual series of 5 subjects ,sports series and centers. That makes Lacoste spurts a new vitality,and converged all the eyes of fashion. In the design, it follows the easy, younger policy and pays attention to the shoulder, the collar and cuff details, bringing the full-bodied youth wind. People all over the world Today, the French Lacoste brand fascinated by people all over the world in more than half a century still maintained a young fashion personality, and still attracts numerous confident people with outstanding wear taste.
04-09-2009, 05:56 PM
LACOSTE polo shirts
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